CHALLENGES AND OPPORTUNITIES OF MAINSREAM MEDIA IN PROMOTING GOOD GOVERNANCE: THE CASE OF FANA FM 98.1 AND WALTA FM 105.3 RADIO IN ADISS KETEMA SUB_CITY, ADDIS ABABA

Abstract

Although the mainstream media plays a key role in promoting good governance, it is also expose to various challenges. The purpose of this study was to assess challenges and opportunities of mainstream media in promoting good governance in cause of Fana and Walta FM radios, and objective was also to examine the Role of Mainstream Media in Promoting Good Governance the Case of Fana FM 98.1 and Walta Fm 105.3 Radio in Addis Ketema sub city, Addis Ababa. Descriptive survey study with mixed research approach i.e. Qualitative and quantitative was employed for this study. Purposive sampling and Data gathering instruments such as questionnaires, interview, and document analysis where employed. The data obtained through questionnaires was analysis using statically tools such as percentage and numerical by table.. And the data obtained through interview, data analysis and from semi structured questions where analyzed qualitatively description and narrations were made. The main content of the study is focused on surveying what their role is and what kind of problems they face in order to achieve good governance. The basic question of this research is what are the opportunities and problems faced by the media in achieving good governance. The main finding of the study indicates that the media often face various problems in their work to promote good governance, including not receiving the required information from the relevant authorities and not being able to provide information or Transparency problems, corruption and intimidation of journalist. This result shows that the media face problems in promoting good governance, which is challenge for them to fulfill the role expected of them in promoting good governance.