EFFECT OF TOTAL QUALITY MANAGEMENT PRATICE ON PERFORMANCE OF BREWERY FACTORY (TheCASE OF DASHEN BREWERY Share Company)

Abstract

This research investigates the impact of Total Quality Management (TQM) implementation on the performance of Dashen Brewery Share Company in Ethiopia, focusing on data collected from 2015 to 2023. This is due to the reason that companies frequently assume QMS practices and ISO certification can improve organization performances. Employing a mixed-methods approach, the study integrates quantitative performance metrics with qualitative insights from management and employee interviews. Financial statements & performance reports are used as secondary data and Questioners & interview are used as primary data. Purposive sampling used to select the interviewees and respondents for the questionnaire. The collected data was analyzed using both descriptive and inferential statistics as well as tested for its significance using SPSS version 20 software. Findings reveal that key TQM practices—such as top management commitment aspect, customer focus, continuous improvement and innovation, employee involvement practices, reward and recognition, effective communication and information systems and Benchmarking—significantly influence performance metrics (p < 0.05), including product quality, operational efficiency, and employee engagement. Despite these positive outcomes, challenges persist, such as insufficient employee involvement, lack of comprehensive training, and limited resources, which hinder the effective implementation of TQM. The research contributes to the body of knowledge by providing empirical evidence of TQM's significance within the Ethiopian brewing sector, offering practical recommendations for organizations seeking to enhance performance through effective quality management strategies.