TOURISM AND HOTEL MANAGEMENT

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Author: search.filters.author.GEBEREGZIABHER MEKONNEN

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    RECRUITMENT AND EMPLOYEE RETENTION PRACTICES OF AXUM AND PLANET HOTELS IN MEKELLE, ETHIOPIA
    (Mekelle University, 2025-01-28) GEBEREGZIABHER MEKONNEN
    This study analyses recruitment and employee retention practices of Axum and Planet hotels in Mekelle, Ethiopia. It has employed mixed approaches to conduct the study including questionnaires and interviews as data-gathering tools. This study has collected primary and secondary data sources through structured questionnaires and interview questions for the employees and Management bodies respectively. The total number of respondents are 70 (40 from Axum hotel and 30 from planet hotel). Results of this study show that male employees exceed that of females. Most of the employees (30%) in these star category hotels' educational background is under a diploma and most of them are employees (25%) of food and beverage. High competition and unsatisfactory workplace practices drive turnover, and retention strategies are underdeveloped. Recruitment processes are largely perceived as ineffective. According to the findings of the study, high completion from others is the most challenging both hotels face in recruiting skilled professionals. Better job offers are the main reasons employees leave in both Axum and Planet hotels as the study reveals. The contribution of this research is to indicate strategic planning and investment in human resources are essential to address these challenges effectively like regularly reviewing and adjusting wages to remain competitive, offering flexible schedules and promote a healthy worklife balance. Provide clear career development opportunities, recognize and reward employee contributions and build a positive workplace culture. This study applauds or congratulates that the hospitality industry in Mekelle city is undergoing a significant expansion and effective recruitment practices are important for hotels seeking to attract and retain top tier or row professionals which the HR /Human Resource/consistently implement to upgrade quality services