ASSESSMENT ON CHALLENGES AND OPPORTUNITIES OF RED MEAT EXPORT ABATTOIRS IN AND AROUND ADDIS ABABA, ETHIOPIA

Abstract

Meat Exports are significant for the country’s economic growth and sustainable development because they make foreign exchange. The study's main objective was to assess and identify the challenges and opportunities of red meat export abattoirs in and around Addis Ababa, Ethiopia. A descriptive study that included both quantitative and qualitative methods was conducted, hence Semi-structured questionnaires were conducted with the relevant primary data from key staff members of the exporting companies, and overall, 130 respondents were selected for the study, and to analyze the data, Descriptive statistics and ranking method (Likert Scale) were used to analyze the data which then were presented using tables in frequencies and percentages. Based on the findings, results, and analysis of a study generally showed that shortage of access to necessary supply (86 %) and traceable animals (84%), lack of destination to penetrate new markets and poor performance (87%), insufficient information for over set market (74%), and inadequate distribution channel (70%), absence of national promotion (81%) and international computation (71%), and high transport and equipment cost (64%) are the major factors. Major opportunities for firms in this companies encompass ensuring production and product safety, optimizing average production costs, possessing export market knowledge, benefiting from proximity to foreign markets, and tariffs and quotas cannot challenge for red meat export development. The recommendations are the Formulation of an effective red meat export strategy, the Need for Governmental support for the implementation of a traceability system, the Devoted Promotion and Advertising Team, the Formulation of Short-term and Long-term Export Growth Policies, Establishing efficient distribution channels, Simplifying Export Sector Regulations, and Designated appropriate red meat animal transportation and slaughtering facility of red meat export abattoirs are crucial to enhancing red meat export performance in the country