ASSESSING THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMERS' BRAND AWARENESS

Abstract

Facebook, Twitter, LinkedIn, You Tube and Google+ are major Social media stages have changed the way companies advertise their items and administrations. The reason of this research has been to see at how social media can make brand mindfulness and it’s utilized in Ethiopia. This ponder is of an exploratory and graphic nature whose essential objective is to supply knowledge into a modern showcasing marvel. A combination of both quantitative and subjective strategy was utilized. It has been conceivable to pull back essential and auxiliary information by conducting an internet survey and expert interview conjointly by alluding related literary works separately. A combination of organized questioner study survey and organized meet is conducted to gather the desired data. Both essential and auxiliary strategies were utilized to assemble data to achieve best conceivable result of the research’s exertion. The finding of this research shows that most customers pay attention to notices suggested and shared by companions and contacts on social media systems instead of the coordinate data given or notice campaign made by companies. Suggestion of others which is known as electronic word of mouth is considered as the foremost reliable source of data to impact consumers’ discernment almost items and administrations and half of the shoppers purchase items based on the data they secure from social media systems. By the by, they are confronting a few challenges which prevent the smooth application of social media showcasing campaign. In any case, most neighborhood companies utilize other conventional shapes of limited time channels most such as TV and radio notices. The utilize of social media showcasing these days is getting to be exceptionally prevalent worldwide and it has changed the relationship between clients and commerce and this impact will continuously proceed to advance in Ethiopia as modern media implants the culture and society. Subsequently, the inquire about recommended that neighborhood companies ought to utilize social media arrange to present their brands with gigantic reach, perpetual communication conceivable outcomes and with an awfully restricted advancement taken a toll and get the conceivable openings of abusing the brand building potential through the wealthiest and quickest communication shape accessible. Be that as it may, Social Media as a frame of promoting will show an entirety unused stage challenges.