The Influence of Facebook Activists in the Context of the Tigray Political Crisis

Abstract

This study explores the role of social media, particularly Facebook, as a platform for political activism in the context of the Tigray political crisis. Employing a mixed-methods approach, the research combines quantitative content analysis of Facebook posts with qualitative in-depth interviews to examine how activists use the platform to mobilize support, influence public perception, and shape political narratives. The quantitative data highlight patterns of engagement, frequency of posts, and audience interaction, while the qualitative findings provide deeper insights into the intentions, strategies, and experiences of Facebook activists. The study reveals that Facebook has been a critical tool for both pro-Getachew and pro-Debretsion led TPLF factions‟ activists in disseminating political messages, reinforcing or contesting dominant narratives, and fostering political mobilization. However, it also uncovers potential negative consequences, including the spread of dis/misinformation and increased political polarization. The findings contribute to a better understanding of the dynamics of digital activism in conflictaffected regions and offer implications for the ethical use of social media in political discourse