Developing a Framework for Green Logistics in the Floriculture Sector: Case study- Ethiopian Horticulture Producers and Exporters Association (EHPEA)

Abstract

This thesis explores the impact of European Union (EU) sustainability regulations on the adoption of green logistics practices in Ethiopia’s floriculture sector using a qualitative research approach. Ethiopia, a rapidly growing flower exporter, faces challenges complying with EU policies such as the Packaging and Packaging Waste Regulation (PPWR) and the Product Environmental Footprint Category Rules (FloriPEFCR), which require recyclable packaging and environmental impact assessments. Despite favorable growing conditions and government incentives, Ethiopian flower growers struggle with infrastructural limitations, limited awareness of sustainable logistics, and the costs of transitioning to greener practices.Through in-depth interviews and qualitative data analysis with key stakeholders in Addis Ababa’s floriculture industry, this study identifies existing logistics practices, barriers to green logistics adoption, and the influence of EU regulations on operational adjustments. The research develops a context-specific framework for green logistics that addresses transportation, packaging, warehousing, waste management, and data monitoring tailored to Ethiopia’s unique challenges and regulatory environment.The findings offer practical recommendations to improve regulatory compliance, enhance sustainability, and strengthen the competitiveness of Ethiopian flower growers in international markets. This thesis contributes to the understanding of sustainable logistics implementation in developing countries and provides a strategic guide for fostering environmentally responsible growth in Ethiopia’s floriculture sector.