Export Practices, Challenges and Opportunities (The Case of MAA Garment and Textile Factory)

Abstract

Exports play a crucial role in a country's economic growth and sustainable development. This study aimed to evaluate the export practices, challenges, and opportunities at MAA Garment and Textile Factory. A descriptive research methodology was employed, utilizing primary data collection methods. The researcher gathered information through interviews with top-level managers at the factory. A judgmental sampling technique was used to select management personnel and experts whose roles are directly related to exports. Out of 50 distributed questionnaires, 49 were returned. During the data editing process, the questionnaires were reviewed for errors, leading to the exclusion of 4 incomplete responses. Consequently, 45 valid questionnaires were used for the final analysis, which incorporated both quantitative and qualitative data analysis techniques. The analysis involved the use of tables and percentages. The findings indicated several issues: the firm poorly identifies all storage locations, there is a lack of adequate quality raw materials in the local market, the available labor force is not sufficiently skilled, employees are dissatisfied with their compensation, the customs authority is not functioning effectively, and raw materials are not supplied as expected locally. Based on these findings, the researcher recommends that the factory provide training opportunities for its employees, improve compensation for workers, ensure proper functioning of the customs authority with government oversight, and collaborate with management, government, and relevant stakeholders to resolve these challenges