THE EFFECT OF SUPPLY CHAIN PRACTICES ON ORGANIZATIONAL PERFORMANCE (THE CASE OF MAA GARMENT)

Abstract

The main objective of this study was to investigate the effect of supply chain practices on organizational performances in MAA garment. the dimensions of SCP examined in this study were strategic supplier partnership, customer relationship management, level of information sharing, quality of information sharing and internal lean practice. The study used a descriptive and explanatory research design. simple random sampling method. Using a total of 262 questionnaires; the primary data was collected from 200 employees. The researcher was able to exercise discretion in choosing samples from the target population by using the probability sampling technique, Quantitative research approach was used for this study to determine the effect of supply chain practices and organizational performance in MAA Garment. From the result of the analysis it was concluded that there was strong positive and significant correlation between SCP and overall organizational performance since the SCP explained by 65.4% of the variability of the organizational performance of the company. Pearson correlation was used to quantify the relationships posited in the framework; Based on the findings results indicate that supply chain practices and organizational performance have a high level of correlation. Supply chain practices have, with the exception of the strategic supplier partnerships, customer relationships management, levels and quality of information sharing and internal lean practice provided a positive and significant relationship with the performance of an organization. MAA Garment should strengthen strategic supplier partnerships, prioritize key suppliers, and adopt quality-focused selection. the company needs to implement fast, reliable information-sharing technologies and enhance customer feedback systems to improve service and loyalty. reliable communication with retailers and wholesalers is also recommended to boost production efficiency and overall organizational performance.